Approach

We believe in brand. It helps businesses focus, stand apart, and grow. It aligns and fosters high-performing cultures. It inspires authentic and distinctive ideas across the customer experience. It builds an intangible, emotional advantage in highly competitive markets.

By combining brand-first strategy with multi-disciplinary creative, we help you nurture the collective perception of the experiences you deliver. We first define an ambitious vision with your team, then set about delivering on it with clarity and craft across brand identity, internal communications, campaigns, content, physical environments and experiences.

Our branding and campaign systems are flexible and experiential, conceived to adapt and evolve in a hyper-stimulated, content-first world. And with our sister digital agencies Atlas and The Social Party in-house, we can work seamlessly across all channels to drive growth, whilst sticking to our specialisations.

Born and Raised is now part of Enigma, Australia’s largest regional agency for marketing, media, communications and brand. Check out our latest blog to find out more.

Culture

Born & Raised was conceived to deliver great work for great people, by great people. Simple. When you partner with us, you can expect:

True collaboration. We involve clients and partners early to achieve outcomes we’re all invested in. We forego the big ‘ta-da’ moment for a series of sharing sessions which get us to better solutions faster.

Keeping it simple. It’s a hallmark of both our solutions and low-ego, straightforward approach. From strategy to process, the clarity of our ideas and how we communicate with our clients, we favour the uncomplicated.

Ambitious work. We’re driven to create exceptional work that’s original, exciting and effective. We give every brief our all, pushing ourselves, and clients, beyond the familiar and comfortable.

Unbridled enthusiasm. We’re lucky enough to have massive impact on business whilst doing what we love. You’ll get a real sense of our passion from the first meeting, and we like to think it shows in our work.

Services

Brand consultancy
– Research and insights
– Workshop facilitation
– Brand strategy
– Brand architecture
– Brand identity
– Verbal identity and messaging
– Brand guidelines
– Internal communications
– Venture services

Creative agency
– Research and insights
– Creative strategy
– Concept development
– Campaign execution
– Art direction
– Media planning (with partners)
– Content planning and production
– Experiential and activations
– Spatial design (with partners)
– Bid and pitch development

Digital (Atlas Agency & The Social Party)
– UX research and strategy
– Responsive website development
– App development
– Technology solutions inc. eCommerce
– Content management systems
– CRM and data strategy

SEO and SEM
– Content strategy
– Social content production
– Community management
– Social advertising
– Data and analytics