Tone of voice
Wayfinding and environmental
Reinvigorate Artspace with a brave new brand that recaptures the organisation’s proud, maverick past, and their ambitions for a challenging, thought-provoking future.
Stakeholder research and strategy led to Everchanging:Everchallenging as our brand idea, informing a dynamic brand identity that reflects Artspace’s constantly changing program and distance from the traditional gallery concept of art on walls – instead working with shifting spaces within the bounds of the Gunnery building.
We sought to push the boundaries of design and layout to places of discomfort, reflecting the ever-challenging ethos of the organisation and its contribution to the local and international arts community.
The brand strategy links Artspace’s role as a nurturing home for contemporary art expression with its place as a platform for diversity and provocative thought.