Goodfit Global | Born & Raised | Branding and Creative Agency

Goodfit Global

  • Brand Identity

  • Tone of Voice

  • Brand Collateral

  • Brand Toolkit


Existing agency Goodfit PR was seeking to rebrand as the company seeks to increasingly represent brands and personalities that promote the wellbeing of other people and the planet.



We developed a fluid and organic identity inspired by patterns in nature and the power of community coming together. The beautiful design language is counterbalanced by a confident, provocative tone of voice which reflects Goodfit’s ambitions to play their part in making the world a better place.

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