Tone of voice and copy development
Our event and experiential production partners Groundswell needed an identity to bring their name to life and capture their magnetic personality.
With a name like Groundswell, the response was always going to play on the shareability and momentum their events and experiences create for brands. The solution speaks for itself – bold, simple and playful, just like the events they produce.
We balanced this simplicity with sophisticated finishes, reflecting their attention to detail in their own productions.