Marry The Man | Born & Raised | Branding and Creative Agency

Marry The Man



  • Naming

  • Brand identity

  • Brand roll-out

  • Brand guideline

  • Book design

  • Merchandise design

  • Website design (with Atlas)


Brief

A commercial joint venture with ex GQ editor Damien Woolnough and sister digital agency Atlas, we developed a new brand and website for Marry the Man, the new go-to for male gay marriage inspiration, from suiting and accessories, to wedding locations and decadent honeymoon inspiration  

 

Solution

The powerful ‘love is love’ declaration strips gay marriage back to its essence, two people in love. This inspired the simple M+M mark, inspired by innocent, initialled love declarations.

Typography and layout balance modern with tradition, celebration with restraint. The brand draws inspiration from classic journals and novels​, fusing them with contemporary interaction. A pastel pride rainbow confidently aids navigation and frames content. The M+M mark adapts to the initials of featured grooms to reinforce its inspiration. The brand is applied across editorial, directories, social, events, and product ranges.

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