O’Gorman & Partners
Retail environment (with The Great Indoors)
An established estate agency on the lower north shore of Sydney, O’Gorman and Partners was recently been taken over by the next generation of O’Gorman, and partners. We were invited to give the brand a thorough overhaul to clearly express their difference and better compete with contemporary competition for premium listings.
In a category known for inauthenticity and gloss, the team at O’Gorman and Partners are refreshingly real. To get this authenticity across, copy claims wouldn’t cut it. The client invested into premium photography with Tim Jones who successfully captured their warmth, openness and enthusiasm with shots that replace the stiff and staged with relaxed candour. And to reinforce the authenticity, we encouraged testimonials to replace traditional campaign headlines.
The identity treads a contemporary-conservative line, appropriate to the local audience. We delivered a full suite of brand and communications collateral, and worked closely with retail interior partners The Great Indoors to bring the new brand to life in their Mosman office.