Brand a new city-funded online community initiative that makes it easier for school students to begin participating in the arts.
Playwave co-ordinates exclusive after-hours events and safe transport for school students, making it easier for them to engage in the arts from an early age.
The brand identity draws directly from how they react and respond in their preferred language – emoji. The arts can feel intimidating, and expressing one’s opinion can be daunting at any age, let alone through your teens. This simple, playful language takes away the fear and encourages the community to express and share.