Volume 2015 – Another Art Book Fair
Campaign templates and roll-out
Develop an identity for ‘Another Art Book Fair’ – a not-for-profit off-site weekend event showcasing 90 exhibitors, talks and workshops across the spectrum of art book production from zines to antiquarian books, limited editions and photobooks.
Born & Raised created a dynamic and flexible brand system to appeal to all types of creative executions. We developed a series of strong graphic logos that took on the form of stacked books. These can expand and flex when needed to contain colour & patterns, video content and partner logos.
For launch, we rolled out the brand across Sydney on posters, stickers and flyers, building awareness and connecting audiences to this diverse Sydney book fair.